The lede howl

Why relevance beats reach when pitching journalists
PR & Media

Why relevance beats reach when pitching journalists

72% of journalists say most media pitches miss their beat. Here is how to write a relevant pitch that fits a reporter, their audience and their inbox.
Design constraints: why the right limits make better work
Design

Design constraints: why the right limits make better work

Don Norman's idea of constraints shows why the right limits make design easier, more consistent and more on-brand, especially with AI tools.
How to keep your marketing feedback loop strong when AI shows you less
Marketing

How to keep your marketing feedback loop strong when AI shows you less

AI tools are showing marketers less data. Use Don Norman's feedback principle to rebuild your marketing feedback loop with signals you own.
Timeless design lessons from a coffee maker that’s barely changed since 1974
Design

Timeless design lessons from a coffee maker that’s barely changed since 1974

What a coffee maker that has barely changed since 1974 teaches brands about timeless design, consistency and evolving without losing your core.
LinkedIn comments now rank by relevance: here’s how to make yours count
Marketing

LinkedIn comments now rank by relevance: here’s how to make yours count

LinkedIn now ranks comments by relevance, not speed. Here's how to write thoughtful LinkedIn comments that get seen, spark replies and build your brand.
McLaren’s rebrand is a masterclass in evolving a brand identity
Branding

McLaren’s rebrand is a masterclass in evolving a brand identity

McLaren's evolved identity keeps papaya and the speedmark while adding a heritage wordmark. Here's why this brand evolution works.
What the Converse backlash teaches us about visual literacy in marketing
Marketing

What the Converse backlash teaches us about visual literacy in marketing

The Converse ad backlash isn't really about one bad crop; it's about the visual and cultural literacy every brand needs before hitting publish.
Brevity is the real power move in advertising design
Design

Brevity is the real power move in advertising design

The research behind short ad headlines and single-idea visuals: why cluttered, wordy ad design quietly loses the attention it's fighting for.
Why your best marketing message might already be true
Marketing

Why your best marketing message might already be true

Some companies chase next year's roadmap in their marketing and skip the advantage already sitting in front of them. Here's how to spot yours.
Your press release has a new reader, and it isn’t a journalist
PR & Media

Your press release has a new reader, and it isn’t a journalist

Press releases have historically been written for reporters skimming the wires. Here's why that's the wrong target now, and how new PR should write for AI search too.